Your passion for footwear should be rewarded. Every season, the members of our Sole Rewards program receive exclusive discount rewards – it’s our way of saying thank you!
Shop Women's New Arrivals
Events in your calendar? We've got you covered with options for weddings, parties and beyond.
Shop Men's New Arrivals
Sneakers proudly designed in the youngest country on earth, New Zealand. Look good, feel good & do good with Deuce.
Shop Women's Workwear
Events in your calendar? We've got you covered with options for weddings, parties and beyond.
Shop Boots
We’ve perfected our specialised range of care products to help combat the wear and tear of daily life and to protect your footwear.
Soirée | Autumn Winter 24'
Inspired by genuine moments between kindred soles, Merchant 1948 invites you to join us for our AW24 season ‘Soirée’.
We invite you to discover new artisanal footwear, meticulously crafted in a range of fresh prints and contemporary silhouettes.
It’s time to craft your Merchant memories.
Our Stores
We began putting shoes on feet in 1948. Since then we've been the go-to destination for quality footwear and friendly, knowledgeable service.
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Merchant 1948
We are Merchant 1948. Carefully curated, quality footwear, bags and accessories for men & women. Since 1948, we've been putting shoes on feet as a family owned and operated business in New Zealand. Now with over 30 stores across New Zealand and Melbourne, Australia, we are the go-to destination for fashion-forward footwear. quality craftsmanship and friendly service.
Footwear designed for the way you live, our seasonal collections are an inspiring mix of form, function, and fashion, with heritage firmly at its heart. From women's leather boots, to men's dress shoes crafted in Portugal, or comfortable Deuce Sneakers; our footwear is tailored carefully by us, to work seamlessly for you.