NEW be curly advanced™
Game-changing
curl, coil and wave care
Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Shop NEW be curly advanced™
Treat mom to Aveda
Free gift bundle with $100+ purchase.*
Includes rosemary mint bath bar, tea bags, and travel-size hand relief™
*No code required.
Discover bestsellers
NEW be curly advanced™
"I'm a day two and three curly girl now."
ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.
Now trending
NEW be curly advanced™
See the difference with be curly advanced™
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
NEW be curly advanced™ coil definer gel and curl enhancer cream
72-hour frizz protection
in high humidity*
Plant-perfected stylers for curls, coils and waves.
*Ex-vivo testing on tresses.
Mother's Day is May 12
Great gifts for Mom's hair (and yours).
Both of you will love plant-powered formulas for hair, scalp and body.
Shop body, skin and hair
Discover 100% vegan products for whole body care
Best for your unique hair type
100% vegan products designed to enhance your hair's natural beauty.
Trending runway hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.
Personalized Services & Tools
More services, virtual consultations and tools to deliver the personalized products and regimen for you.
Plant-powered hair care rooted in nature
*Hair care is 90% naturally derived on average using the ISO standard 16128. From plants, non-petroleum minerals and/or water.
*Offer ends at 11:59 p.m. PT on 5/5/2024. Receive a gift with $100 purchase. No offer code required, while supplies last. Limited quantities available. Offer valid on aveda.com. Offer dates and items may vary at Aveda retail stores Aveda salons/spas. Not available at Nordstrom locations. Offer available to U.S. residents only. We reserve the right to substitute any free item with an item of equal or greater value. Applicable purchase amount does not include Shipping and Handling, Gift Wrap fees, Sales Tax charges, or items noted as not eligible. Offer may not be applied to the purchase of Aveda Online eGift Cards. The value of eGift Cards purchases are not used to determine promotional thresholds. Offer cannot be applied to previously placed orders. Offer is not applicable to pending purchases. Pro Members and employees are excluded. Offer applies to authorized purchases only. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems. Other restrictions may apply.
*Earn Bonus Points when you purchase 1 full-size be curly advanced™ product (500 bonus points), 2 full-size be curly advanced™ products (1,000 bonus points) or 3 full-size be curly advanced™ products (1,500 bonus points.) Not transferrable. Offer valid April 24-May 31, 2024 at participating Aveda Retail stores, salons/spas and online at Aveda.com. Not valid with other bonus or double points offer. To use this offer at an Aveda retail store or salon, please show this email or mention the offer.
**Offer valid through May 1, 2024. Receive a complimentary full-size treatment product of your choice. Offer valid exclusively at Aveda retail stores or aveda.com. Not valid at Aveda salons/spas or Nordstrom. To redeem in-store, please show this email or mention the offer. We reserve the right to substitute any free item with an item of equal or greater value. Other restrictions may apply.