Hoka, officially known as Hoka One One, is a French athletic shoe company that was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard. The brand is renowned for its innovative approach to running shoe design, particularly its signature oversized soles that offer enhanced cushioning and support. Hoka shoes are designed to provide a smooth, comfortable running experience, appealing to both elite athletes and casual runners. The company has expanded its product line to include footwear for trail running, hiking, and everyday wear. Hoka's emphasis on performance, comfort, and unique aesthetics has earned it a dedicated following in the athletic and outdoor communities.
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